Malaysian International Gourmet Festival, MIGF 2013
“Cool Chefs: Cooking With Attitude!”
1st to 31st October 2013 Kuala Lumpur, 19th August 2013
The 13th Malaysia International Gourmet Festival, MIGF, one of the region’s most celebrated and eagerly anticipated food events, will take place from the 1st to 31st October 2013. The Festival is an integral part of Tourism Malaysia’s “Fabulous Food 1Malaysia” initiative, which promotes the country’s unique, multicultural, food capabilities to the world.
All through October, 31 of the country’s best restaurants will serve up special Festival Menus at special Festival prices together with a host of generous Festival offers as they follow the Festival theme: “Cool Chefs: Cooking With Attitude!”
MIGF 2013 marks the 13th year of the Festival and experienced MIGF diners know they are always in for a treat. Year upon year, the Festival restaurants always try to outdo each other with the creativity of their Festival Menus.
The special Festival preview event - Taste MIGF - will take place from the 6th to 8th September 2013 at the Sunway Pyramid Convention Centre. At Taste MIGF, food lovers can get a preview of things to come by exchanging Taste Tokens for bite sized samples from the Festival restaurants as they gather in one specially created location – The Theatre of Cuisines. They can also shop at the Epicure Gourmet Village and attend Master Chefs’ cooking classes and enjoy wine appreciation talks and other culinary happenings.
In the Festival line up for MIGF 2013 are regulars such as The Westin Kuala Lumpur’s popular Italian eatery, ”Prego”, Shangri-La KL’s renowned French restaurant “Lafite”, The Royale Chulan KL’s, “Bunga Emas” serving Malaysian favourites, and The Renaissance KL Hotel’s top Chinese restaurant, “Dynasty”. Making a comeback to the Festival are Mariott Putrajaya’s Midori Japanese Restaurant and Tuscany Italian Restaurant, as well as The Westin Langkawi’s Seasonal Tastes, adding more weight to the Starwood Hotel Group which include The Westin Kuala Lumpur and Aloft KL Sentral.
French restaurant, “Cuisine Gourmet by Nathalie” and the Italian “Nerovivo” lead a collection of exciting non-hotel based restaurants. The newly-opened “TEN Japanese Restaurant” makes its much awaited debut and is joined in the Festival by the impressive “Marini’s On 57” located high on the prestigious Petronas Tower of KLCC; “Kiraku”, a Japanese Restaurant, which lays claim to being the largest teppanyaki venue in the country also makes its debut as does “Tanzini” of GTower, Malaysia’s first green building. The full list of participating restaurants can be found on the Festival website, www.migf.com.
Friday, 6th to Sunday, 8th September 2013 Sunway Pyramid Convention Centre
TASTE MIGF – Theatre of Cuisines, Epicure Gourmet Village, Epicure Lifestyle Workshops!
Taste MIGF – the spectacular preview event of the MIGF – will be held from Friday 6th to Sunday 8th September 2013 at Sunway Pyramid Convention Centre.
At Taste MIGF, food lovers can taste bite sized samples from the Festival restaurants as they gather in one specially created location – The Theatre of Cuisines. They can also shop at the Epicure Gourmet Village and attend Master Chefs’ Cooking Classes and enjoy wine appreciation talks and other culinary happenings.
Go on a Super Gourmet Safari in the Theatre of Cuisines
In the aptly named “Theatre of Cuisines”, where the Festival restaurants are showcased, visitors can buy “Taste Tokens” and enjoy a “Super Gourmet Safari”, sampling creations from Malaysia's leading chefs as they serve up tasting portions from their Festival Menus. These special portions are big enough to exhibit the creativity of the Festival chefs but small enough to allow you to taste as many dishes from as many restaurants as possible. Live music and cooking demonstrations take place, providing a fiesta-like atmosphere for all visitors. The Theatre of Cuisines will open for a fabulous gourmet weekend - from 11.00am to 11.00pm on Saturday 7th and Sunday 8th September.
Get your Taste Tokens First!
To go on your Super Gourmet Safari, you will need “Taste Tokens”. Taste Tokens have been created with the benefit of diners in mind. They help to minimise queues and delays in people waiting for their change. Taste Tokens will be available for purchase on the day of the event itself; however, you can avoid valuable time on that day and enjoy a 5% discount if you pre-purchase Taste Tokens on www.tastemigf.com.
Epicure Gourmet Village
Taste MIGF will also feature an “Epicure Gourmet Village”, situated right next to the Theatre of Cuisines. Here, more than 80 purveyors of the finest gourmet food, wines and cigar, and much more, offer their wares in a festive, bazaar-like atmosphere. The Epicure Gourmet Village will open from 11am to 4pm on Friday 6th September and again from 11am to 11pm on Saturday 7th and Sunday 8th September.
Epicure Lifestyle Workshops
This is a unique opportunity to get to know the Festival Master Chefs as they share their culinary secrets. There will also be wine appreciation, mixology classes and many other activities throughout the 2-day weekend. The line-up is still being arranged, however to pre-register early to book your seats, please log on to www.tastemigf.com.
Cooking Classes and Workshops will be conducted on Saturday 7th and Sunday 8th September from noon until 7.30pm. The full schedule of classes and workshops will be available on www.tastemigf.com
A children’s playroom is also provided for restless toddlers and young children, so that they can be attended to by their parent’s appointed guardian.
MIGF – A Heritage of Great Dining
The Malaysia International Gourmet Festival, now an integral part of the Tourism Ministry’s Fabulous Food 1Malaysia initiative to promote the country’s food capabilities to the world, started out 13 years ago as a small group of intrepid restaurants dreaming of bigger things. The 13 were part of only a handful of fine-dining restaurants in Malaysia, which were trying to survive in an industry faltering due to lack of exposure and limited pool of local customers.
Instead of rolling up the rugs, these restaurateurs decided to make their presence felt, through an annual Gourmet Festival and the creation of special set menus offered at a special price throughout the festival month, with the aim of making premium dining more popular, affordable and accessible as well as less intimidating.
An immediate hit – the set menus especially gave first-time diners peace of mind when trying out unfamiliar cuisines – the Festival grew by leaps and bounds over the years to become what it is today, an award-winning celebration of great dining that has elevated Malaysia’s food and beverage industry to a world class level.
And the ripples have been ongoing: As the dining arena improved, so did the service, in itself creating a better environment, and dining experience, for the discerning guest. And as more people chose to partake in premium dining, the pool of customers grew big enough to encourage more restaurants to open for business, in that way strengthening the premium dining platform and food and beverage industry as a whole.
After 13 years of the Festival, the booming dining scene in Malaysia now reflects all sorts of cuisines. Visitors to the country can not only discover the glories of Malaysian dishes, they can also find food from all over the globe too. This variety is vital for attracting MICE traffic and high yield visitors to the country.
Plus, forget the image of stuffy, pretentious and intimidating dining – during the month-long MIGF, the focus is on good food and fun. Diners are provided with an unforgettable experience that includes one-on-one cooking time with the Master Chefs and heartwarming offers from the restaurants (think birthday cakes and candles!).
Among the industry players themselves, MIGF serves to foster greater camaraderie and a collective effort towards making the premium dining business a sustainable one, which can only bring bigger benefits to all.
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