Tuesday, 8 July 2014

Whittaker's Chocolate Launch, from New Zealand to Malaysia with passion!


Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
The Whittaker Girls

Whittaker's Chocolate launched in Malaysia

Words by Polly Szantor
Images by Cheryl Hoffmann

“All you need is love,” said Lucy in the cartoon Peanuts, “but a little chocolate now and then doesn’t hurt.” I’m with you, Lucy. The Aztecs were using chocolate to make a bitter, frothy drink as early as 1900 BC, and since Christopher Columbus brought it to Europe in the 1500’s, people have craved it, doted on it and written poems about it.

Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
Delicious and creamy smooth premium chocolate
Whittaker’s have been manufacturing chocolate in New Zealand for the past 118 years, and for the second year in a row they’ve earned the Reader’s Digest Award for New Zealand’s Most Trusted Brand. The company remains a family-owned business, and according to 4th generation chocolatier Matt Whittaker, they intend to stay that way. Mr Whittaker was in Kuala Lumpur to launch the sale of his artisan-made, premium chocolate. All Whittaker’s chocolate is manufactured in one Wellington-based factory, ensuring consistent quality control. It's certified halal and is made with only fair trade cocoa beans.

Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
Matt Whittaker (left) and N Z High Commissioner, His Excellency David Pine
The exciting news is that after extensive market research, three new flavours have been created especially for Malaysians. The mild-flavoured Macadamia Milk Chocolate Block is filled with crunchy nuts, while the Dark Peppermint is made with rich, Yakima peppermint fondant surrounded by 62% dark chocolate from Ghana. My favourite had to be the Peanut Butter Block, milk chocolate enclosing creamy smooth peanut butter, which contains neither salt nor sugar. I am a lover of dark chocolate, but there was something about this combination that triggered deep pleasure. Judging by sighs from the audience, I wasn’t alone.

Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
At least one nut in every bite!
To ensure a nut in every bite, a high percentage of whole nuts go into in the Dark Hazelnut and Almond Blocks, both of which made my heart sing. They use chocolate with 62% cocoa solids but for milk chocolate lovers, there’s Almond Gold too. The Berry and Biscuit combination contains real fruit and real biscuits without a trace of stabilizers or palm oil, while the Dark Ghana uses 72% cacao for a rich, deep flavour.

Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
200gm chocolate blocks
Whittaker’s chocolate will be available in selected grocery stores in Malaysia, including Aeon Big, Tesco and Giant. There will be 27 varieties of chocolate and they’ll come in four formats. I’ve always bought the large, 200gm block at the airport duty-free shop, and it’ll now be available at the grocery store for only RM19.90. For RM22.90 you can purchase a bag of 12 individually wrapped mini bars, weighing in at 180gm and perfect for sharing. For a smaller sweet treat, chocolate bars will be available for RM5.90 and slabs at RM4.90. There really is something for everyone.

Reason to purchase: Come on, who needs a reason to buy chocolate? Scroll on down if you need convincing!

Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
Milk Chocolate Bar
Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
Almond Cranberry Slab
Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
Milk Chocolate Block
Whittaker's Chocolate, New Zealand, fair trade, Ghana 72% dark chocolate, family owned, chocolate launch, milk chocolate, sharing bags, new in Malaysia
Fruit and Nut Block

6 comments:

  1. I have not come across this brand in England (yet) though?!

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  2. Good to hear Malaysians are in for some decent choc! The cadbury's in malaysia is just not all that great.

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  3. ah, i tried the dark chocolate before and it is very bitter loh...

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  4. Delicious chocolate but my fav is the choc with coconut. Those are really yums! Not available in Asia I reckon...

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  5. Sorry about my delay in responding, I haven't been feeling well. Wow, this looks so good, and I love the outfits! :)

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  6. looks appetising! will definitely keep an eye out for these tasty chocolates :D

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